Search Engine Optimization or SEO, in the most basic terms, improves your online visibility. This means that when more people visit your website, your internet traffic increases, and you have a better chance of selling your product or service to a bigger number of people.
SEO, as we understand it now, emerged in the mid-1990s. SEO is still in its infancy and is subject to regular modification. While SEO precedes Google, the development of this search engine powerhouse, driven by Larry Page and Sergey Brin, has captivated SEO attention for over two decades. It looks to be a millennial, as its birth is expected to occur sometime around 1991. SEO existed before the establishment of Google. According to history, one of the key causes for the phrase SEO circa 1995-1997 was the band Jefferson Starship. Several fan sites have written so fervently on “Jefferson Starship” that they outranked the band’s official page in search results.
Finding information grew simpler when search engines became big names. The issue was the poor quality of the information. Keyword stuffing was used by website owners to boost ranks and increase traffic to their sites. There was also some complicity, as people used excessive and “spammy backlinks.” Not only were there no rating parameters at the time, but by the moment browsers updated their algorithms, new black hat tactics had emerged.
The 20’s (The rise of Google)
For over two decades, Google has controlled SEO attention. Yahoo made the worst strategic decision in search history when it joined Google in 2000. It became a competition to collect as many linkages as possible during the next decade. Google launched PageRank in 2000, giving its links a monetary value. This marked the beginning of the era of spam link exchange solicitation emails. Beginning in 2000, Google’s organic results were joined by AdWords advertisements.
Google spotted an opportunity that other browsers did not. It started working on algorithm upgrades to reward quality and relevant information, and connect consumers with what they truly want to find. Hundreds of algorithm adjustments have been made since then, and SEO has swiftly developed, requiring marketers to consider different techniques. Over the months and years that followed, the SEO world became accustomed to regular Google Dance, or the time during which Google changed its index. It considers over 200 parameters while deciding SEO ranks as of 2021.
The future of SEO
SEO is always changing. It expands on what is already in place to bring you additional future business. Its fundamental strategy has stayed consistent throughout. Search engines seek to provide readers with the most relevant results for their search queries. With mobile usage on the upswing, it stands to reason that SEO will tend to trend in that way. Voice is now used in 20% of Google searches and 25% of Bing searches. Google’s real-time search has some social implications, but social media has become an increasingly important component of SEO strategy. Google has been far more watchful and knowledgeable in recent years, continually adapting to promote the gradual rise of clean SEO strategies, including optimal material, particularly high-resolution photographs, and movies, on all platforms and in all forms.