Social Media

Buying followers on Instagram is a new trend among social media marketers. However, this tactic has its pros and cons. If you want more people to see your brand’s posts, then buy followers is the solution. However, if you don’t want to manipulate your audience, then you should not do …

If you’re in the market for a social media agency, you’ve probably already got a few questions. After all, social media marketing is a growing industry and you want to ensure that your account is properly optimized and that the message is being shared effectively. Luckily, there are several different …

Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping the relationship between Marketing, where the promise is created, and Operations, where the promise is kept. Building on the basics of managing conversations through decided behavior rather than attempts at …

Social Profiles At the center of the Social Web and the shared activities that define it are the online personas of participants: More than with prior anonymous discussion boards or cloaked personas, it’s an actual identity that is of value in a business context, since it is generally the motivation …

What Is Social Business? In social business the application of social technologies as a formal component of business processes revolves around understanding how your customers or stakeholders connect to your business and how you reshape your business to understand, accept, and innovate based on their involvement. Social business is about …

The Social Feedback Cycle For a lot of organizations including businesses, nonprofits, and governmental agencies the use of social media very often begins in Marketing, public communications, or a similar office or department with a direct connection to customers and stakeholders. This makes sense given that a typical driver for …

Create a Social Business started with the engagement processes and the ways in which interaction and participation with social content can connect your audience with your brand (for better or for worse!). Built into the engagement process is a recognition of the new role of the customer, now much more …