Digital Marketing

Regardless of advanced technology and helping apps, email is still one of the most crucial tools in a marketer’s arsenal. Whatever business you are running, email deliverability is very important to manage.  Research has shown that if you invest $1 in email marketing then you have the potential of earning …

When choosing an SEO agency, it’s important to consider several factors. Invoices are proof of a transaction, help you organize your account, and track payments. You should include your name and logo on every digital asset. Your value proposition should also be clearly stated, as should your personality. Define buyer …

Digital marketing is one of the most important aspects of any business, large or small. If you’re not doing it right, you’re missing out on a huge chunk of potential customers. That’s why it’s so important to find the right digital marketing agency to help you reach your target audience …

If you’re a small business owner with a website, you probably have an idea of what search engine optimization (SEO) is. But do you know how to make your site more visible to search engines and users? If not, an SEO agency can help. An SEO agency can drive more …

The expansion of the EDSA (a digital initiative for the Academy of the country) is launching has come up with an online course and a series of data science competitions to provide young people with science students with ‘future skills.’ Scholars between the value of 10 and 12 who will …

Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping the relationship between Marketing, where the promise is created, and Operations, where the promise is kept. Building on the basics of managing conversations through decided behavior rather than attempts at …

Social Profiles At the center of the Social Web and the shared activities that define it are the online personas of participants: More than with prior anonymous discussion boards or cloaked personas, it’s an actual identity that is of value in a business context, since it is generally the motivation …

What Is Social Business? In social business the application of social technologies as a formal component of business processes revolves around understanding how your customers or stakeholders connect to your business and how you reshape your business to understand, accept, and innovate based on their involvement. Social business is about …

The New Role: Social Interactions The social in Social Web implies more than technology, more than the networks where people post photos and review books: It’s less about the what and more about how, why, and among whom that distinguishes the Social Web from earlier, transactional online technologies. The term …

The Social Feedback Cycle For a lot of organizations including businesses, nonprofits, and governmental agencies the use of social media very often begins in Marketing, public communications, or a similar office or department with a direct connection to customers and stakeholders. This makes sense given that a typical driver for …