While there are websites getting created every day, few make it to the top of Google’s search results.
Perhaps your website is among the many lost in the crowd. One of the best ways to improve your Google rankings is through SEO strategies. If you opt for organic search engine optimization then you’ll have no problem getting noticed by internet users.
But with so many SEO strategies and SEO services available, what are the best approaches for your website?
Here are some organic SEO approaches to consider:
- Keyword Research
The first step is to use keyword research to find the right keywords to use for your website’s written content. You’ll want to continue to do this research at least once per quarter.
Go back and edit your copy, blog posts, social media posts, etc. and update them with the popular keywords in your niche. This helps you remain relevant in your niche and will keep your Google rankings high.
You want to also use a combination of popular keywords as well as ones that don’t have too much competition. This lets you work alongside the big players as well as stand ahead of smaller players.
You can use a service such as web2d.com.au to help you with your keyword research and other SEO services.
- Business Listings
The next organic SEO approach is to create business listings for your website. Search engines such as Google offer services such as Google My Business to create this listing.
You’ll enter your company’s information as well as your website information. You can also add social media links, contact information, and your address.
This will show up in Google search results when someone searches for your business or your industry. Websites that use Google My Business will always rank higher than those that don’t use the service.
- Use Link-Building
An underrated and often underused organic SEO strategy is to build links that lead to your website.
This is akin to word-of-mouth marketing in the physical world. You want other websites and internet creators to talk about your website and link to it.
For example, if you appear in a podcast interview make sure your host puts your links in their show notes. You want blog posts published elsewhere to mention your brand. This gives the impression that others value your website and want to discuss it.
This is a time-consuming process but is one of the best ways to increase your Google rankings. Make sure you return the favor so you can ensure more link-building opportunities in the future.
Follow These Organic SEO Strategies
Now you know the best organic SEO approaches to help your website jump up in Google rankings.
You want to start with keyword research and you may wish to work with an SEO services agency to assist you. This helps you ensure that your content is always relevant.
Use a business listing service to increase your authority in your niche. You want to also use link-building so you can build your reputation among your peers.
You can find more marketing tips on our website.