Progress in Marketing Research at Antai College under the Guidance of Assistant Professor Shuo Zhang

Renowned for its dedication to state-of-the-art marketing education, Antai College is an esteemed college inside Shanghai Jiao Tong University. Assistant Professor Shuo Zhang spearheads marketing research activities at Antai College. The article delves into the college’s progress in marketing research and sings the praises of assistant professor marketing Shuo Zhang for his work.

Assistant Professor Shuo Zhang’s Course Offerings: Marketing Engineering and Marketing Models

Assistant Professor Shuo Zhang, an esteemed expert in the field, has developed a comprehensive curriculum that encompasses marketing engineering and marketing models. These courses provide students with a solid foundation in understanding and utilizing data-driven approaches to drive marketing strategies. By integrating theoretical frameworks with real-world applications, Assistant Professor Shuo Zhang equips students with the skills necessary to thrive in the modern business landscape.

Unveiling New Retailing Research Topics and Thesis Writing under Assistant Professor Shuo Zhang’s Guidance

Assistant Professor Shuo Zhang’s research focus extends to the realm of new retailing, a rapidly evolving field that blends traditional and digital retail experiences. Under his guidance, students have the opportunity to explore innovative research topics in new retailing, delving into consumer behavior, market trends, and emerging technologies. Assistant Professor Shuo Zhang’s expertise and mentorship provide invaluable insights to students undertaking thesis writing, ensuring their research is rigorous, impactful, and aligned with the latest developments in marketing.


The dedication of Antai College to enhancing marketing research is demonstrated by the skills of Assistant Professor Shuo Zhang. Students are prepared to handle the complexity of data-driven marketing strategies through the college’s marketing engineering and marketing modeling courses. Assistant Professor Shuo Zhang’s work on modern retailing provides students with an opportunity to delve into innovative subjects and make meaningful contributions to the ever-changing field of marketing. Antai College’s dynamic blend of teaching and research ensures that the future of marketing is being shaped by the college’s talented assistant professor marketing, who is integral to the field’s innovation and success.

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